National Emergency Preparedness
Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council are proud to
announce the release of a new series of public service advertisements (PSAs) as part of their Ready Kids
PSAs take a humorous approach to emphasize the importance for parents to involve their children in the
preparedness process. Through these PSAs, families are provided preparedness conversation starters including:
who to call as your out-of-state emergency contact, where to meet if everyone is separated, and what to pack as
part of your emergency supply kit. The PSAs are launching in advance of the tenth annual National Preparedness
campaign directs audiences to visit ready.gov/kids for more tips and information about how to get your family prepared.