Driving Ad From
New Zealand Will Give You The
What if two drivers could share their
final thoughts in the seconds before a horrendous car accident?
A new ad from the New Zealand Transport
Agency makes this dialogue happen. A man pulls
out into an intersection after deciding he can beat an oncoming car on his right.
The ad was produced by Clemenger BBDO,
based in Wellington,
According to a statement from the NZ
Transport Agency, the ad is aimed at otherwise
careful drivers who consider a certain amount over the speed limit to be "comfortably fast." The commercial's
punchline, however, is that drivers are responsible for other people's mistakes, as well as